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Is Kiwi Fruit From New Zealand
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History Of Zespri Sungold Kiwi Fruit
), also known as kiwi or Chinese marigold, is a woody vine and edible fruit of the Actinidiaceae family. The plant is native to mainland China and Taiwan, and is also grown commercially in New Zealand and California. The fruit has a slightly sour taste and can be eaten raw or cooked. The juice is sometimes used as a meat tenderizer. Raw kiwis are rich in vitamins C and K.
Kiwi vines are dioecious, meaning that male and female flowers are found on separate individuals. In general, one male plant can facilitate the pollination of three to eight female plants. The elliptical kiwi fruit is a true berry and has a furry brown-green skin. The firm, translucent green flesh has many edible purple-black seeds set around a white center. The deciduous leaves are borne alternately on long petioles (leaf stems), and the young leaves are covered with reddish hairs. By continuing to browse our website, you agree to our Privacy and Cookies Policy. > Privacy and cookies policy
You are in : All News > Red meat kiwi fruit being tested in New Zealand, Zespri seeks feedback
March 20, 2019 — Zespri International, the world’s largest kiwi retailer, has launched limited-edition red kiwis in supermarkets across New Zealand as part of a nationwide sales trial. The new fruit is still far from being fully commercialized and Zespri is seeking feedback from consumers and retailers on the taste, colour, shelf life and storage of the distinctive red fruit.
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“It’s important to emphasize that the limited edition is actually a test and an exciting opportunity to get feedback from consumers and retailers on the taste, storage and travel of the fruit,” said Yannis Naumann, Senior Communications Advisor at Zespri
“We will sit down and review the data we get from this initiative and other research we are doing on optimizing orchard and supply chain efficiency and additional consumer/marketing projects to help us decide if we should ensure that Zespri Red is more widely available.” he says
According to the company, red kiwi varieties “are best eaten slightly soft, kept in a fruit bowl for a day or two for the best eating experience, and kept in the fridge.”
“It’s full of 100 percent natural goodness, grown from Mother Nature’s building blocks, and naturally grown from kiwi varieties,” the company said on its Facebook page.
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It is reported that the company is releasing 30,000 trays of fruit grown in several orchards in New Zealand to national supermarket chains and selected retailers over the next five weeks.
“We know the potential of the red kiwi is very exciting, the fruit itself has quite different characteristics that many of our consumers have not experienced before,” said Bryan Parkes, Zespri’s Breeding Innovation Manager.
Meanwhile, food and drink manufacturers are exploring kiwi flavor innovations. In December 2018, Megan Byrnes, Gold Coast Ingredients marketing representative, predicted that kiwi flavor combinations would do well in 2019.
“We have seen an increase in demand for kiwi flavors along with other fruit flavors in the drinks and dairy industries. In addition to the famous strawberry kiwi duo, we anticipate more kiwi pairings to hit the market in 2019, such as kiwi pear, kiwi watermelon, kiwi lime, kiwi cucumber, kiwi blueberry and kiwi melon,” he said. the current kiwi red will be named Zespri RubyRed for the first year of sales volumes in the upcoming 2022 season.
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Launched in December 2019 and initially marketed as Zespri Red during sales trials, Zespri RubyRed Kiwifruit will be available in commercial quantities for the first time in 2022 in New Zealand, Singapore, Japan and China, and is expected to volumes increase from 70,000 trays in 2021 to around 250,000 trays in 2022.
Zespri’s Director of Growth, Jiunn Shih, said the new name better reflected the fruit’s characteristics and had performed well in consumer research.
“Consumers were drawn to the fruit’s unique color profile and berry flavor, and we were delighted with their feedback,” said Shih.
“Consumer response to our limited sales efforts over the past three seasons has exceeded expectations and suggests that Zespri RubyRed Kiwifruit has the potential to attract new and younger consumers to the kiwifruit category, complementing our range of top kiwifruit world
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“As we move towards establishing commercial quantities of our red kiwis, we researched names that better reflect the essence of the fruit and which, we hope, resonate with our consumers.
“During our consumer research, Zespri RubyRed Kiwi has remained at the top of the consumer choice list – not only because it reflects the rare and precious nature of the fruit, but the ruby element gives an immediate sense of magical red users. color.”
Shih said that consumer research was being conducted in many markets, and the need to translate the new name into different languages was considered, given the widespread interest in the fruit in Asian markets.
“The shorter shelf life of Zespri RubyRed Kiwi compared to Zespri SunGold and Zespri Green means we have prioritized our Asian markets due to shorter shipping times.
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“We know that the fruit is in great demand in other markets, including Europe, and we continue to trial cultivation in our production locations in the northern hemisphere to determine the commercial potential of the red variety in different environments.
“We remain committed to providing a world class range of fresh, high quality and safe kiwifruit, and look forward to allowing even more consumers to try Zespri RubyRed Kiwifruit in the years to come. “
Zespri RubyRed Kiwifruit will be available to consumers in New Zealand, Singapore, Japan and China from around March until the end of May next year.
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Education crisis: how bad has the system gone and what can be done to fix it? March 22 16:00 When missionary Isabel Fraser returned from China to her native New Zealand at the beginning of the 20th century, she could not have guessed that the kiwi seeds she brought back would become a major industry agricultural world.
The fruit that grew from the vines born from these seeds would not be called a “kiwi” for another half century, named after the fluffy New Zealand kiwi bird, but it became popular with growers and by the mid-1970s it was being exported rather than consumed at home. in this small island.
New Zealand became a major force in global kiwi exports, but its leadership could not be taken for granted with a rising competitor in the form of Chile, which made its mark in the 1990s. Around the world, breeders united to create the Zespri brand in 1997.
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In almost 25 years, Zespri has become synonymous with kiwi fruit and continues to consolidate its dominance, with fruit sales of NZ$3.14 billion (US$2.25 billion) in 2019-2020, of which around a third came from producing the outside New Zealand as part of a year-round supply strategy.
It’s a strategy that means counter-cyclical deliveries from the Southern Hemisphere or any speculation about shortage windows are far less important than building consumer loyalty through quality products.
“We are extremely committed to meeting the demands of our users and providing what they want. Our taste standards are key here,” said Zespri CEO Dan Mathieson.
“With the Zespri system, kiwi growers plant their vines in a way that gives the best taste and the highest sugar content.
Kiwi Fruit Vines North Island New Zealand Stock Photo
The company is also able to rigorously control the quality of the fruit leaving New Zealand thanks to the monopsonistic power given to it by regulations introduced in 1999 which establish Zespri’s position as a single desk exporter. This means that only Zespri can export outside of New Zealand, with the exception of shipments to Australia and special arrangements with potential exporters that must be negotiated to ship the fruit elsewhere.
In recent years, Zespri has been gradually improving its fruit quality indicators such as sweetness and colour, making it even more difficult for producers to sell the crop, but the business model seems to be working. Not only is the quality now higher than ten years ago, but ever since
